TOPIC: What can digitalisation do for the crane and transport industry?
As an experienced commercial director in the heavy lift and project cargo sector, Andrei Geikalo is passionate about the crane industry.
One area of special interest is technology. Geikalo says, “We have only just begun to start making the most of technology and there is a long way to go in maximising its practical possibilities, combining technology and experience.”
The potential benefits of digitalisation include increased safety, higher efficiency, greater proficiency, and a better return on investment. It can offer more convenience, improve sustainability and help raise the level of professionalism of the entire industry. His current entrepreneurial focus is a new digital platform launched to simplify the process of crane rental procurement.
Geikalo, who is now based in Dubai, is a former commercial director of Mammoet in Russia, and spent almost a year as director general of Moscow-based KMS-Transtroy.