10 October 2018
WALDORF ASTORIA DUBAI PALM JUMEIRAH, DUBAI, UAE
Marketing director, Sennebogen
TOPIC: The role of tele crawler cranes on the modern construction site
Michael Ibarth studied Mechanical Engineering at the Technical University of Hamburg in Germany, and after his first years in the industry working as a mechanical engineer advanced to the field of product management and marketing.
He has been working in the crane industry since 2001, with experience in the field of energy supply systems and training for project management and sales for different crane types, from overhead cranes up to STS container cranes.
In 2007 he has joined Germany-based crane manufacturer Sennebogen and became the director of marketing. Together with his team, he has been driving brand development. In addition, in 2014 he was appointed managing director of the Sennebogen Academy, in charge of training sales and service partners as well as crane operators throughout the world.
Together with colleagues and the company owners – the Sennebogen family – he drives the company long-term strategy and direction. In the crane and material handling markets worldwide, he promotes concepts that lead to better solutions in the industry, following the company’s credo: There is no such thing as cannot.
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