Andrei Geikalo’s experience in the crane industry includes being a former regional sales director at a global leader in heavy lifting and specialized transport. He comes from a technical background and is a mechanical engineer in lifting machinery. Geikalo is passionate about all things crane-related and his main area of interest is digitalisation.

Geikalo says, “The construction sector has only just begun to start making the most of digital tools and there is so much more that can be done to make the most of its practical possibilities, combining technology and industry experience.”

Some of the many benefits include increased safety, higher efficiency, greater proficiency, and a better return on investment. Digitalisation can offer more convenience, improve sustainability and help raise the level of professionalism of the entire industry.

Geikalo’s current entrepreneurial focus is MyCrane, the world’s first global platform for online crane rental, which is headquartered in the United Arab Emirates.